8 Ice Creams Launched in Time for Summer

The ice cream segment in convenience stores experienced 2.2% dollar sales growth to about $511 million in valuation, according to data from Chicago-based IRI. Units grew slightly to 0.6%, more than likely a reflection of expansion of premium offerings, based on total c-store activity over the 52-week period ending May 19, 2019.

Brands growing in dollar sales included private labels (up 27.6%) and Nestle Dreyers (increasing by 15.3%), while on the flip side Good Humor Breyers lost 19.2% in dollar sales and ice cream category leader Ben & Jerry’s fell 4.2%.

Other brands with double-digit growth for the 52-week period included Dreyers Edys Grand (18.2%), Haagen Dazs (14.1%), Snickers (12.1%), Mars (11.7%) and Blue Bunny (10%).

Frozen novelties represent a $763.7 million business, but they had dollar sales gain just over 0.5 percentage points, paced by Nestle frozen novelties (up 14.7%), Nestle Dreyers (up 12.6%) and Nestle Drumstick (up 10.6%). Outside the top 10 SKUs, Helados Mexican grew an impressive 16.4% across dollars and 6.9% in units—perhaps an indication that flavor-filled ethnic frozen options are assuming a position in mainstream consumers’ brand baskets. One popular SKU is Helados Mexico Mini (1.5-ounce) Variety Ice Cream Bar.

Outside the ice cream segments, sales saw a mixed bag of performance: On the one hand, ice pop novelties grew 9.4%, paced by Van Holten’s (12.3% dollar growth, known for its Pickle-Ice) and Jel Sert (up 24.5% in dollars).

On the other hand, the ice milk/frozen dairy segment fell on hard times for the 52-week period, dropping 12.5%, while sherbet/sorbet/ices saw modest 0.3% growth.

Click through for a showcase of eight ice cream and frozen novelty rollouts from the past several months.

Photograph: Shutterstock

1. Ben & Jerry’s

Ben & Jerry’s has introduced several new products recently. Joining its popular Chocolate Chip Cookie Dough ice cream flavor portfolio are three pint-sized cookie dough flavors in Ben & Jerry’s Chocolate Chip Cookie Dough Core (fudge chips and chocolate chip cookie dough core), Sweet Like Sugar Cookie Dough Core (hint of almond flavor with cherries and sugar cookie dough) and Wake & No Bake Cookie Dough Core (vanilla ice cream with peanut butter cookies, peanut butter ice cream with fudge chips and no-bake cookie dough).

Photograph courtesy of Ben & Jerry’s

2. Talenti Gelato

Marketed as the most decadent offering in the brand’s portfolio and based on handcrafted recipes, Talenti Gelato Layers feature five layers consisting of gelato, pieces and sauces in each jar. Flavors include Vanilla Fudge Cookie, Salted Caramel Truffle, Chocolate Cherry Cheesecake, Black Raspberry Vanilla Parfait, Peanut Butter Vanilla Fudge, Mint Fudge Cookie and Dark Chocolate Cherry. Talenti Gelato Layers are available for an SRP range of $5.49 to $6.49 per jar.

Photograph courtesy of Talenti Gelato

3. So Delicious

So Delicious Oatmilk Frozen Desserts are crafted with smooth oat milk and are dairy-free, certified gluten-free, certified vegan and Non-GMO Project verified. They come in three flavors: Peanut Butter & Raspberry (smooth peanut butter and black raspberries blended in an oat milk base), Oatmeal Cookie (oatmeal cookie dough with brown sugar and a hint of cinnamon) and Caramel Apple Crumble (apple, cinnamon and brown sugar with a caramel swirl). All three are available for an SRP of $5.49.

Photograph courtesy of So Delicious

4. Tasty Ice Cream

Tasty, a social food network featuring signature recipe videos, brought its franchise to the frozen aisle in winter 2019 with the launch of Tasty Ice Cream, which comes in four flavor combinations. Tasty collaborated with Nestle USA to create and distribute the limited-edition ice cream, which was also inspired by Tasty audience insights. Flavors include Vanilla Galaxy Twist, Peanut Butter S’mores Smash and Chocolate Caramel Pretzel Crunch. The White Chocolate Raspberry Lava Cake flavor features white chocolate-flavored ice cream, thick swirls of raspberry and chunks of cake. They come in 14-ounce containers and are available for an SRP of $4.99, with new flavors launching in summer 2019.

Photograph courtesy of Tasty Ice Cream

5. Magnum Ice Cream

With the distinction as the brand’s first-ever plant-based indulgence bar, Magnum Ice Cream from Unilever North America has introduced Magnum Non-Dairy frozen dessert bars crafted with nondairy Belgian chocolate and a velvety vanilla base that integrates a blend of coconut oil and pea protein. It is available in two flavors, Classic and Almond; cocoa bean ingredients are sourced from Rainforest Alliance Certified farms. The bars are available for an SRP range of $4.99 to $5.49.

Photograph courtesy of Magnum Ice Cream

6. Helados Mexico

Helados Mexico frozen delights from Tropicale Foods Inc. begin in sun-drenched fields as fruit, which is then sliced, squeezed or chopped to preserve flavor and natural goodness. The company exclusively uses real milk and cream that are never air-whipped for mass production, it said.

Photograph courtesy of Helados Mexico

7. Halo Top

Across the top 20 ice cream SKUs listed by IRI, Halo Top registered the most impressive dollar sales performance at 101.3% growth. Halo Top Key Lime Pie offers lime flavor mixed with real crunchy pie-crust pieces to offer a summertime treat with 20 grams of protein and 360 calories per pint. Halo Top Key Lime Pie is available through August.

Photograph courtesy of Halo Top

8. Dove Ice Cream

Mars Wrigley Confectionery is introducing a new gelato line with a refined twist on the classic Dove Ice Cream Bar. It’s available in two artisanal, rich flavors: Dove Gelato Salted Caramel and Dove Gelato Triple Chocolate Bars. Dove Gelato Salted Caramel bar offers a smooth base of salted caramel gelato with dark chocolate and decadent butter toffee with a crisp cloak, while Dove Gelato Triple Chocolate bar offers triple the chocolate taste and is accented by rich chocolate cookie bits. “We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich Dove Chocolate flavor consumers know and love,” said Emily Strobel, marketing director for Mars Ice Cream. The varieties are available for an SRP of $4.79 per one three-pack box.

Photograph courtesy of Dove Ice Cream