Frozen foods across several segments continue to be hot commodities.
A recent report from the American Frozen Food Institute in collaboration with the Food Marketing Institute shows that frozen foods in 2018 delivered both strong dollar and unit sales gains, with dinners/entrees, ice cream, pizza, seafood and plain vegetables setting the pace.
A separate study from the NPD Group echoed the performance, adding that frozen foods accounted for 9.8 billion in-home eating occasions, while the Specialty Food Association identified frozen foods as the category with the most compelling gains within specialty retail from 2016 to 2018, led by better-for-you desserts, including premium and plant-based options.
“Demographic shifts, like millennials moving into the busiest times of their lives juggling spouses, kids and a career, are fueling a greater need for the convenience that frozen foods offer,” said David Portalatin, vice president and industry advisor for NPD Group, Port Washington, N.Y. “Manufacturers are also doing their part in increasing interest in frozen foods by innovating around contemporary food values and emerging flavor trends to provide convenience.”
NPD Group cited three recent frozen innovations emanating from larger CPG brands, which are “finding new ways to present frozen foods,” the company said. They include:
- Stouffer’s debut of frozen meal kits that feed an entire family.
- Green Giant’s line of heat-and-eat, plant-based protein bowls.
- Tyson Foods’ better-for-you air-fried chicken strips, breakfast sandwiches and spiralized vegetables.
Click through for a look at six frozen snacks and entrees that have launched in 2019.