Sabra rebranding

sabra hummus
Packaged hummus
Rebranding includes updated logo, restyled label and original on-pack photography.

Sabra has unveiled an updated logo and packaging redesign for its complete portfolio of hummus. The new packaging has a restyled label and original photography that highlights the fresh, plant-based ingredients for which the brand is known. The Sabra sun is recast as a chickpea, and a clear window communicates transparency, the company says.

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