For many consumers, the definition of “prepared foods” conjures up one image: fresh fare. But prepared foods have branched out as frozen foods and center-of-store grocery items and now represent about 62% of the $63 billion expanded prepared-foods category, according to Nielsen’s Total Food View report released in June.
“It’s no secret that the center of the store has faced some challenges in the past few years, but in many cases, there are variants of products across other aisles that are winning,” said the report. “Prepared foods exist across frozen, dairy and packaged grocery worlds as well.”
There’s still room to expand the boundaries of the playing field, Nielsen said. Thanks to the popularity of items such as rotisserie chicken and pizza, the prepared foods umbrella is broadening further.
Click through to view the six leading prepared-foods segments across the entire store—fresh and packaged—and relevant news or product development in each.
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