Whether it’s to support functional lifestyles, embrace fun novelties or tout sugar-free and naturally infused flavors, the non-chocolate gummy segment within the convenience channel continues to satisfy broad consumer needs.
According to New York City-based MarketWatch data, the sugar-free gummy market is on pace to achieve a compound annualized growth rate of 6.9% ($6.85 billion total retail market value) between 2020 and 2030.
In the novelty gummy segment, Push Pop Gummy Pop-its, recently debuted from Bazooka Candy Brands, is “bringing edible entertainment to new levels,” said Becky Silberfarb, vice president of brand marketing for the Americas at Bazooka Candy Brands. “More than just a differentiated gummy product in a fast-growing category, Push Pop Gummy Pop-its delivers just what our fans love—a really unique and fun new eating experience,” she said.
Newly released Trolli Sour Brite Crawlers feature limited-edition packaging embossed with the Rick and Morty characters from the animated Adult Swim comedy series.
“We’re always looking for authentic opportunities to help fans merge their love for Trolli with their other passion points,” said Dave Foldes, director of marketing for Trolli.
Click ahead for five recently arriving product releases in the gummy category within the convenience channel.