Gummy Gusto—5 Rollouts in the Convenience Sector


Whether it’s to support functional lifestyles, embrace fun novelties or tout sugar-free and naturally infused flavors, the non-chocolate gummy segment within the convenience channel continues to satisfy broad consumer needs.

According to New York City-based MarketWatch data, the sugar-free gummy market is on pace to achieve a compound annualized growth rate of 6.9% ($6.85 billion total retail market value) between 2020 and 2030.

In the novelty gummy segment, Push Pop Gummy Pop-its, recently debuted from Bazooka Candy Brands, is “bringing edible entertainment to new levels,” said Becky Silberfarb, vice president of brand marketing for the Americas at Bazooka Candy Brands. “More than just a differentiated gummy product in a fast-growing category, Push Pop Gummy Pop-its delivers just what our fans love—a really unique and fun new eating experience,” she said.

Newly released Trolli Sour Brite Crawlers feature limited-edition packaging embossed with the Rick and Morty characters from the animated Adult Swim comedy series.

“We’re always looking for authentic opportunities to help fans merge their love for Trolli with their other passion points,” said Dave Foldes, director of marketing for Trolli.

Click ahead for five recently arriving product releases in the gummy category within the convenience channel. 

Trolli Sour Brite Crawlers

In July, Ferrara introduced an exclusive collector pack series of Trolli Sour Brite Crawlers in a limited-edition Rick and Morty Collector Series inspired by the Adult Swim network’s animated series. Offering signature dual-colored sour gummy worms featuring the Rick and Morty characters, Sour Brite Crawlers come in 8-count variety packs in three flavors: Original Mix, Very Berry and Fruit Punch.

Prunelax Gummies

Megalabs USA expanded its Prunelax Gummies variety in North American markets. Made from Senna leaves extract and prune fruit extract, Prunelax products deliver overnight natural relief in a gummy format that contain natural flavors and natural colorants, as well as natural active ingredients. Prunelax Gummies are vegan and gluten-free. 

Push Pop Gummy Pop-Its

Push Pop Gummy Pop-Its (Bazooka Candy Brands) features soft and airy gummies in an interactive, refillable container. Consumers simply flip open the lid, pull it up to reveal a gummy and push it back down. Flavors include Strawberry, Blue Raspberry, Berry Blast and Watermelon.

Lily’s Sweet Fruity Gummy Bears

Naturally flavored and with no added sugar, Lily’s Sweet Fruity Gummy Bears (The Hershey Co.) and Lily’s Tart and Tasty Sour Gummy Worms are launching nationwide. The bears come in four flavors: Raspberry, Strawberry, Orange and Lemon. The worms come in Lemon-Raspberry and Apple-Peach flavors. Both treats contain less than 1 gram of total sugar and come in 1.8-ounce bags.

Mystic Labs Delta-9 THC Gummies

Debuting in May, Mystic Labs Delta-9 THC Gummies contain less than 0.3% Delta-9 THC by dry weight. Available in 12-count packages (SRP of $19.99), each gummy is infused with 10 milligrams of hemp-derived Delta-9 THC, and all products are lab tested in-house and then independently tested by an ISO-certified, third-party lab-testing facility. The six flavors include Blue Raspberry Fusion, Savage Lime, Mixed Berry Blitz and Goji Berry Rush.