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Catch the Meal-Kit Craze

Blue Apron

Ready-to-cook meal kits are all about convenience. At least that’s what Erik Thoresen, principal with Chicago-based Technomic, thought.

But it turns out there’s more to it than that.

According to Technomic’s research, convenience is just one of the reasons behind the growing trend. Health and, interestingly, entertainment value were attractive features that showed up signi­ficantly in consumer surveys.