
As he juggles multiple categories for more than 100 Terrible Herbst stores in and around Las Vegas, Mark Walters, the chain’s vice president of sales and marketing, says the snacks category remains a key revenue and profit driver. And in this new year, Walters anticipates growing the category with even stronger sales made possible by quality vendor and distributor partnerships, and an increasing focus on promotions.
Here are some of Walters’ thoughts on what lies ahead for the snack set.