Wine in a Tetra Pak? Ready-to-drink cocktails and shots in a pouch? Brillant … if you’re a consumer. But for the convenience-store operator, these packaging innovations can be a head-scratcher.
Alternative packaging for alcohol arguably originated decades ago with wine in a box. While consumer perception of boxed wine hasn’t always been favorable, that’s no longer the case.
“Many consumers are now accepting of the ‘box wine’ proposition and appreciate the
