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Combos Baked Sweet and Salty

Convenience Store Products November/December 2014
mars combos sweet an salty
With consumers seeking additional sweet and salty flavor blends, the manufacturer has launched Combos Baked Snacks Sweet and Salty Caramel Crème Pretzel and Vanilla Frosting Pretzel. With an SRP of $2.29, Caramel Crème Pretzels deliver a taste of caramel crème candy with a salty pretzel crunch, while Vanilla Frosting Pretzels fuse the flavors of salty pretzel with vanilla frosting. Mars Chocolate North America is backing the launch with a multi-million-dollar marketing campaign involving social media, public relations and in-store point-of-purchase and point-of-sale displays. 
 
Company: 
MARS Chocolate North AmericaView Product