Cheetos Mix-Ups

Published in Convenience Store Products Magazine May/June 2015
cheetos mixups

More choice is better than less, right? But what if it’s too hard to choose? What if you’re faced with puffy Cheetos and the classic crunchy cheese, or those ball-shaped ones? How will you ever choose? Thanks to the R&D geniuses at Frito-Lay, Cheetos Mix-Ups were invented to take the choice out of your salty-snack attack—and choice is an operative word when marketing to millennials. One magical bag of Cheetos Mix-Ups contains all of its different forms. It is available in Cheezy Salsa Mix and Xtra Cheezy Mix, and each bag contains four different flavors or types of Cheetos.

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