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Monster Energy Punch

Published in Convenience Store Products Magazine May/June 2015
monster energy punch

In what was perhaps a calculated attempt by Monster to stretch its core customer beyond the young male to females and older generations, Monster Energy Punch was born. During an investor call early last year, Rodney Sacks, chairman and CEO, said, “The expansion of our product lineup has brought in we believe additional consumers. … And as those products continue to grow, we believe that will continue to happen.” Available in Baller’s Blend and Mad Dog flavors, Monster Energy Punch is “sweet like the punch you mixed yourself as a kid, but with a little carbonation for a smooth finish,” according to the company.

Company: 
Monster Beverage Co.View Product