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Muscle Milk Proseries 40 Mega Protein Shake

Published in Convenience Store Products Magazine May/June 2015
muscle milk pro series

About half of U.S. consumers purchase protein-enriched foods, and about one in five consumers say they have paid more for protein-enriched items, according to a 2014 NPD Group study. While the 2013 Pacesetter products represented protein in nuts and energy bars, in 2014, consumers were looking for something more fluid and portable. They asked, and CPG companies listened. One such product, Muscle Milk ProSeries 40 Mega Protein Shake, couldn’t possibly get more amped up if it tried—just look at that name. It boasts 40 grams of lean protein and 20 vitamins and minerals, and is lactose- and gluten-free. It is available in 14-ounce bottles in Knockout Chocolate, Intense Vanilla and Mint Chocolate Overload flavors.

Company: 
CytoSportView Product