Red Bull Editions

Published in Convenience Store Products Magazine May/June 2015
red bull editions

The hoopla surrounding the release of Red Bull’s fruit-flavored Editions line extension caused a run on some of the flavors and forced its fans all over the world to take to social media to lament the lack of the Silver (lime) flavor on store shelves. Some took photos of their stash to gloat to other #redbull lovers. Others resorted to begging. Red Bull unveiled an expanded line of Red Bull Editions mid-February with Red Bull Yellow, Red Bull Orange and Red Bull Cherry. The company is also moving this successful line to a 12-ounce size, with 8.4-ounce cans available in four-packs.

Red Bull North America, Inc.View Product