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Redd's Strawberry Ale

Published in Convenience Store Products Magazine May/June 2015
redds strawberry ale

Back in 2013, Tom Long, MillerCoors’ CEO, said: “Today’s consumers, not just millennials, are in search of much bolder flavors. And we see that in food culture across America, and it’s not unexpected that it would spill over into the beverage culture ... we see it in soft drinks, we see it in still and carbonated beverages and we also see it in beer. So the market is ready, willing and able to tap this.” It seems Long was right on the money with this strawberry version of the popular apple ale—to the tune of more than $33 million first-year c-store sales.

Company: 
MillerCoorsView Product