Rockstar Pure Zero

This isn’t the only time you’ll see Rockstar on the 2014 New Product Pacesetters list, but it is the highest-selling Rockstar debut of the year. This sugar-free, high-energy beverage comes in four flavors: citrusy Silver Ice, fruit-punch-flavored Punched, Mango Orange Passionfruit and Blue Ice, a blue raspberry variety. Rockstar Pure Zero is sweetened with a combination of three sweeteners: Erythritol, Ace-K and Sucralose. Consumer reviewers have called Rockstar Pure Zero lighter tasting and powerful. Pure Zero is packed in Rockstar’s standard 16-ounce can and sports vibrant can graphics.