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Rockstar Super Sours Energy Drink

Published in Convenience Store Products Magazine May/June 2015
rockstar super sours

Available in Bubbleberry bubblegum and Green Apple flavors, this latest offering from Rockstar has 120 mg of caffeine per serving, B vitamins, amino acids, ginseng and guarana. The flavors are called sharp and nostalgic by online beverage reviewers. Momentum indicates that energy drinks are likely to have solid growth in 2015 in mid-single digits. Convenience-store energy-drink sales rose 5.7% in 2014 on strong sales of the top five brands, according to IRI. Rockstar itself was up 4.5% in dollar sales compared to the previous year.

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