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Snickers Bites

Published in Convenience Store Products Magazine May/June 2015
snickers bites

“The first thing that comes to my mind is, ‘Honey, who shrunk the chocolate bar?’ ” says Marcia Mogelensky, director of insights, food & drink for Chicago-based Mintel Research. “Consumers buy mini candy to ostensibly share, and to exercise some portion control for their own good. In the long run, people perceive bite sizes as more economical than king or regular sizes, and it’s about making it last longer.” With a serving size of about eight pieces, and 190 calories per serving, Snicker Bites seem almost good for you.

Company: 
MARS Chocolate North AmericaView Product