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New Product Pacesetters

Convenience Store Products' New Product Pacesetters features the best-selling new products in the convenience store industry from research company IRI.

Published in Convenience Store Products Magazine May/June 2015

This year’s c-store Pacesetters—which consist of the top-selling new products of 2014—all fit neatly into certain buckets. Of the top 10, four fall squarely in the energy bucket, three in flavored beer and three in tobacco. The rest of the top 20 can be characterized as portable (meal replacement and protein), progressive (innovative e-cigs and flavored ales), peppy (energy!) and poppable (mini candies). The four P’s of this year’s Pacesetters are positively popular.

1

Red Bull Editions

Published in Convenience Store Products Magazine May/June 2015
red bull editions

The hoopla surrounding the release of Red Bull’s fruit-flavored Editions line extension caused a run on some of the flavors and forced its fans all over the world to take to social media to lament the lack of the Silver (lime) flavor on store shelves. Some took photos of their stash to gloat to other #redbull lovers. Others resorted to begging. Red Bull unveiled an expanded line of Red Bull Editions mid-February with Red Bull Yellow, Red Bull Orange and Red Bull Cherry. The company is also moving this successful line to a 12-ounce size, with 8.4-ounce cans available in four-packs.

Company: 
Red Bull North America, Inc.View Product
Ranksort ascending Product Company
20 Starburst Minis Wm. Wrigley Jr. Co.
19 Cheetos Mix-Ups PepsiCo
18 Snickers Bites MARS Chocolate North America
17 Core Power Fairlife, LLC
16 Monster Energy Punch Monster Beverage Co.
15 Redd's Strawberry Ale MillerCoors
14 Rockstar Super Sours Energy Drink Rockstar Energy Drink
13 Kit Kat Minis The Hershey Company
12 Muscle Milk Proseries 40 Mega Protein Shake CytoSport
11 Starbucks Iced Coffee Starbucks Coffee Company
10 Angry Orchard Hard Cider Boston Beer Company
9 Muscle Monster Energy Shake Monster Beverage Co.
8 Redd's Apple Ale MillerCoors
7 Rockstar Pure Zero Rockstar Energy Drink
6 Newport Smooth Select R.J. Reynolds Tobacco Co.
5 Mtn Dew Kickstart PepsiCo
4 Marlboro Edge Altria Group Distribution Company
3 Bud Light Lime Straw-ber-Rita Anheuser-Busch InBev
2 Blu Ecigs Imperial Tobacco Group PLC
1 Red Bull Editions Red Bull North America, Inc.