With Halloween candy sales this year expected to reach about $2.6 billion, 95% of U.S. households will buy candy for the holiday, according to research from Los Angeles-based CandyStore.com.
The organization has gathered 12 years of data to create its map of 2019’s Most Popular Halloween Candy in the U.S., crunched out in state-by-state fashion. This year, diversity of choice was apparent, with 20 candy brands represented across all 50 states and the District of Columbia. The top three confection favorites turned out to be Skittles, Candy Corn and Reese’s Peanut Butter Cups.
“We have seen a lot of surprising favorites and least favorites over the years,” says Ben George, content strategist for CandyStore.com. “That’s why working with unbiased data is so much fun. We looked at 12 years of sales data (2007-2018), looking in particular at the months leading up to Halloween. We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors, all of whom contributed and helped us reach our conclusions.”
Halloween candy quick facts, according to Candystore.com, reveal that:
- 172 million Americans celebrate Halloween.
- Nearly one-quarter of all Halloween purchases are made online.
- Among those who celebrate Halloween, 95% purchase candy and will spend about $25 on average.
- Most Halloween shopping is done in the first two weeks of October.
- In Oregon, full-sized candy bars are the norm for trick-or-treaters to receive.
- More than 50% of parents stash some Halloween candy to enjoy later in the year.
Read on for a rundown of which Halloween candies are favorites in which states.