Fruity confection, with an accent on novelties, continues to outpace its chocolate candy counterparts. Continuing an ongoing trend over the past several years, c-store nonchocolates rose 19.1% dollars and 8.9% units to amass $2.76 billion in sales. Unlike chocolates, novelty nonchocolates proved a hot segment with 41.2% dollar growth.
On the novelty side, CandyRific recently expanded its lineup with a Jurassic World-themed fan, while Hilco is collaborating again with Kraft Heinz on the launch of Kool-Aid-themed treats for Halloween.
The chocolate upside is that consumers remain bullish on it. For the 52-week period ending April 17, chocolates saw dollar sales rise 8.1% and units 1.9% to amass $3.22 billion in U.S. c-store sales, according to Chicago-based IRI. Gift boxes (62.3%) and sugar-free (44.1%) paced the segment, while chocolate snack sizes (down 15.3%) and novelties (down 9.1%) lost dollar power.
Read ahead for a collection of recent releases in confection.