10 New Products Spotted at the 2018 SOI Summit

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NACS' 2018 State of the Industry (SOI) Summit had something new for retailers: a Cool New Products Showcase.

In between data-heavy general sessions, attendees of the annual conference in Rosemont, Ill., perused more than 60 new products. Here are 10 that caught the eye of Convenience Store Products editors.

1. Harmless Coconut Water

harmless coconut water

From Harmless Harvest, Harmless Coconut Water is made with organic coconuts grown in Thailand. While the coconut water is clear when bottled, naturally occurring antioxidants such as polyphenols turn the beverage pink, the company says.

2. Theraflu PowerPods

theraflu powerpods

With Theraflu PowerPods, consumers can now brew a hot beverage to help fight their severe colds. Compatible with single-serve brewing machines such as Keurig and Mr. Coffee, PowerPods come in Day and Night varieties. Day has a berry flavor that is infused with menthol and green tea, and Night has a honey lemon flavor that is infused with chamomile and white tea.

3. Olives to Go

olives to go

Musco Family Olive Co. offers Pearls olives in individual packs in Black Pitted and Pimiento Stuffed varieties. The packs contain no liquid for a mess-free on-the-go snack. The Black Pitted olives have 35 calories per 1.2-ounce cup, and Pimiento Stuffed olives have 80 calories per 1.6-ounce cup.

4. No Man’s Land Beef Jerky and Sticks

no mans land jerky

With added liquid smoke, No Man’s Land Beef Jerky and Sticks are made with USDA-certified beef. Both the jerky and sticks come in mild and hot flavors. The latter gets its kick from real crushed peppers. The jerky comes in 1.75-, 3.75- and 7.75-ounce bags. Sticks come in 1-ounce individual packs.

5. Edible Cookie Dough

edible cookie dough

Available in Chocolate Chip and Double Chocolate, Edible Cookie Dough from Cookies-n-Milk Inc. comes in 6-ounce grab-and-go cups. The bites do not contain raw eggs, making them safe to eat, the company says. They have a 60-day refrigerated shelf life and an SRP of $2.29.

6. Oxigen Shots

oxigen shots

From Formula Four Beverages Inc., Oxigen Shots can help speed up recovery, increase stamina and improve endurance. The half-ounce oxygenated shot contains a proprietary O4 molecule, so the added oxygen stays in the bottle upon opening, the company says.

7. Just Cookie Dough

just cookie dough

Just Cookie Dough from Just Inc. was another cookie-dough product spotted at SOI. Available in Birthday Cake and Chocolate Chip, this dairy- and egg-free product comes in 1.6-ounce spoonable cups. The Birthday Cake variety is complete with sprinkles.

8. HandStand


HandStand is a new take on the circular phone stand/gripper. This general-merchandise product from ET Products can also be used as a vent mount in vehicles. Each HandStand is crafted with leather or denim on the outside, with a smooth rubberized inside. It has four adjustable locking positions to fit different finger sizes and for different viewing angles. HandStand has an SRP of $5.99; it comes in six colors.

9. Greyston Bakery Brownies and Blondies

greyston bakery brownies and blondies

Brown Sugar Blondies, Snickerdoodle Blondies, Vegan Fudge Brownies and Chocolate Fudge Brownies from Greyston Bakery not only satisfy consumers’ sweet cravings, but they also appeal to consumers’ altruistic sides. A pioneering social enterprise, Greyston has been providing jobs and resources to individuals who face barriers to employment, no questions asked, since 1982. It also invests in community programs such as child care, community gardens and workforce development.

10. Select Squirrel Cold Brew Coffee and Wonder Drink Kombucha

select squirrel cold brew coffee and wonder drink kombucha

These Pure Steeps drinks are made with responsibly sourced ingredients from around the world. Select Squirrel Cold Brew Coffee comes in a Black Coffee Original Brew and a Black Coffee With Maple & Brown Sugar Brew in 12-ounce bottles. Wonder Drink Kombucha comes in several sparkling flavors, including Traditional, Green Tea & Lemon, Cherry & Black Currant and Concord Grape. It is sold in 14-ounce bottles and 8.4-ounce cans.