Snacks, juices and items to boost energy were key among the winners of BrandSpark International’s 2018 Best New Product Awards.
Now in its 10th year, the survey combines real-world consumer insight with marketing credentials and services. Brands competed across product types and in four major consumer product categories: food and beverage, beauty and personal care, household, and kid-friendly brands. More than 11,000 respondents contributed to this year’s survey as winners were culled from comprehensive shopper trends and behavior surveys.
According to a companion survey, the American Shopper Study, the average new consumer packaged goods (CPG) product is recognized by fewer than one in three category shoppers—true even when that product boasts a major innovation that’s been on shelves for almost an entire year.
“This truth underscores how important it is for new products to stand out and get noticed in stores and online,” said Robert Levy, president and CEO of Toronto-based BrandSpark International and founder of the Best New Product Awards. “Even the most innovative new products need help getting that initial attention and recognition from consumers.”
Click through for highlights from the consumer study, as well as 11 brands cited for innovation this year, including three private-label brands that were singled out.