16 New Beverages From McLane's National Trade Show


The McLane Co. National Trade Show introduced a bevy of new packaged beverages to retailers from across the country during its two-day run in Dallas.

Here's a look at the new products that caught our eye, including an interesting array of high-protein items, refreshed packaging and new flavors.

1. Nestle Waters North America

Nestle Waters

Nestle Waters North America showed a wide variety of its product lines, both waters and iced teas. While not available for sampling on the show floor, two new flavors of Perrier Sparkling Natural Mineral Water--strawberry and watermelon--are coming this fall, according to representatives.

2. CB Distributors

CB Bar Shot

CB Distributors is taking new angles on the 2-ounce-shot category. Revive U is designed for relaxation, stress relief and mood enhancement, while Jubi--slogan: Take in the Happy--is intended to increase focus, motivate your mind and relieve stress. And "clinically proven" The Bar Shot calls itself a blood-alcohol reducer.

3. McLane Co.


McLane Co. introduced its first private-label bottled water at this year's trade show. Pristyn is part of McLane's new CVP private-label line. It's a purified water packed in 24-bottle cases, which retailers are encouraged to break up for single-serve sales.

4. Coca-Cola Co.


Coca-Cola Co. has added two new flavors to its Simply juice line: Fruit Punch and Tropical.

5. Shamrock Farms

Cold Brew Coffee & Milk

Shamrock Farms offered samples of its new Cold Brew Coffee & Milk drink, introduced this summer. The drinks come in 12-ounce bottles in three flavors: Original, Vanilla and Mocha.

6. Living Essentials/5-hour Energy

5-hour Energy

After quietly and successfully testing its new Protein+ line in small markets, 5-hour Energy is rolling out the 6-ounce supplements nationwide. The "protein shots" offer 21 grams of protein in addition to 5-hour energy's usual energy boost in a 100-calorie, single-serve package. 5-hour also displayed a new flavor in its Extra Strength line: Blue Raspberry.

7. Chobani


Chobani makes the jump from snacks to beverages with its new Chobani Drinks, a line of high-protein (14 grams per 10-ounce serving) smoothie drinks in four flavors: Straw' Nana, Mix't Berries, Mangolicious and Apple Veg.

8. Campbell's

Campbell's Bolthouse Farms

Campbell's Bolthouse Farms offered samples of its newest juice flavor, Watermelon Mint Lemonade, while its V8 brand teased two new flavors coming in January to its +Energy drinks: Kiwi Melon and Lemonade.

9. Good2Grow


Good2Grow continues to build excitement for its "Star Wars"-themed drink tops, but the real news is a brand new top that won't drip.

10. Dean Foods

TruMoo High Protein

Dean Foods brings high protein to its single-serve milk lineup with TruMoo High Protein in vanilla and chocolate, which features 25 grams of protein per 14-ounce bottle. Dean also featured its ready-to-drink Caribou Iced Coffees in Chocolate Mocha, Sea Salt Caramel and Vanilla.

11. PepsiCo


PepsiCo featured several new additions to its Naked line of smoothies and juices, including Nutmilk in Peachy Almond and Berry Almond; Pressed Veggies in Bright Green, Bold Beet, Hearty Greens and Lively Carrot; Superseeds in Chia Cherry Lime and Chia Sweet Peach; and Cold Pressed Fruits in Cool Pineapple, Pacific Northwest Apple and Organic Valencia Orange.

12. ProBalance


The Original Protein Water from ProBalance is rolling out nationwide after test runs in several markets. Particularly valuable to the brand is a national introduction in Target stores that began Sept. 1.

13. Organic Valley

Organic Good to Go

Organic Valley brings organic milk to single-serve packaging with its new Organic Good to Go in plain and chocolate.

14. NVE Pharmaceuticals/Stacker 2

Stacker2 Energy Shots

Stacker2 Energy Shots are doubling their presence with new two-shot packaging, bundling two of the 2-ounce shots for an SRP of $3.99.

15. Hoist


Hoist makes a play for the common man by rebranding its enhanced, flavored waters from Hoist Perfectly Isotonic Drink to Hoist Rapid Hydration. "Nobody knows what 'isotonic' means," said a representative.

16. Nestle

Nestle Nesquik

Nestle Nesquik makes a play for adult consumers with a new high-protein drink. Nesquik Protein Plus includes 23 grams of protein per 16-ounce bottle in Vanilla and Chocolate.