5 New Beverages Featured at Eby-Expo Midwest

eby crowd show floor

Convenience-store retailers and manufacturers from around the country flocked to Rosemont, Ill., April 26-27 for this year’s Eby-Expo Midwest, hosted by distributor Eby-Brown, Naperville, Ill.

In the beverage catgegory, this year’s expo saw various energy, dairy and sugary drinks on display for taste testing and ordering.

Here are a few that caught Convenience Store Products' attention …

X2 Performance Natural Sports Energy

x2 performance natural sports energy

Made with green tea, X2 Performance Natural Sports Energy is a natural, noncarbonated energy drink that lacks the typical sour burst of an energy drink, accoridng to the company. The Englewood Cliffs, N.J.-based brand provides caffeine and antioxidants through the tea and natural sugars such as honey and cane sugar, without artificial additives. Available in 12-ounce cans, the drink is available in Lemon, Strawberry-Kiwi and Raspberry.

Dust Cutter

jackson hole dust cutter

Jackson, Wyo.-based beverage maker Dust Cutter has entered the market with its fresh-squeezed lemonade. Flavors include Original, Huckleberry, Iced Tea, Peach Tea, Strawberry and Mango. Each 8-ounce aluminum bottle contains basic ingredients such as water, cane sugar, lemon juice from concentrate, citric acid, pectin and sodium. The company aims to give consumers “the fresh-squeezed taste of the Old West” through its lemonade variations.

Forto Coffee

forto coffee

Forto Coffee Energy to Go is an energy shot from New York-based Forto Coffee. Released last year, it surged as the top-selling organic coffee shot in the United States, according to 2017 Nielsen dollar and unit sales data on all shelf-stable coffees. Every 2-ounce shot is USDA-organic certified and made with farm-fresh organic whole milk and cane sugar. Flavors include Hershey’s Latte, Pure Black, Cafe Latte, Sweetened Black, Vanilla Latte and Mocha Latte.

TruMoo Lowfat High Protein Milk


Milk manufacturer TruMoo, a subsidiary of Dallas-based Dean Foods, recently launched its low-fat, high-protein milk in a Cookies ‘N Cream flavor, adding a third option next to its Vanilla and Chocolate flavors. Each 14-ounce bottle combines low-fat milk and liquid sugar with various vitamins and 25 grams of protein.

Jamaican Joe's Laced Energy Shots

jamaican joes laced energy shots

Jamaican Joe's Laced Energy Shots are marketed by Beloit, Wis.-based CB Distributors Inc. Available flavors include Wild Berry, Crazy Grape and Pumped Pomegranate. Each 2-ounce bottle contains vitamins B-12 and B-3 and a blend of caffeine, taurine, L-phenylalanine and glucuronolactone, with no calories or carbohydrates. According to Jamaican Joe’s, the shots aim to provide energy, concentration and productivity.