6 Ready-to-Drink Alcohol Beverage Launches

woman pouring drink

With many folks vaccinated and returning to socializing, occasions for sharing a drink are expected to blossom this summer. Alcohol-drink makers have responded in-kind, launching a wide variety of ready-to-drink beverages intended to be refreshing and quench consumers’ thirst.

Read on for a snapshot of six recent packaged alcohol beverage arrivals across hard seltzer, hard coffee, wine and cocktails.

Photograph: Shutterstock

Rebel Hard Tea

Rebel Hard Tea

Twelve5 Beverage Co., maker of Rebel Hard Coffee, recently added Rebel Hard Tea. Rebel Hard Tea is blended with 100% real black tea and contains 100 calories per serving. Made with 5% alcohol by volume, Rebel Hard Tea is available in four flavors—Half & Half with a blend of lemonade, Sweet with a splash of lemon, Peach and Raspberry—and comes in an eight-can variety pack.

Photograph courtesy of Twelve5 Beverage Co.

Jim Beam Highball

Jim Beam Highball

Jim Beam, a Beam Suntory brand, has launched two ready-to-drink canned cocktails made with a bourbon base. Classic Highball combines Jim Beam bourbon, bubbly seltzer and a hint of citrus. Ginger Highball features Jim Beam bourbon and ginger ale. Both are available in four-packs (SRP $9.99) or single 355-mL cans (SRP $2.50).

Photograph courtesy of Beam Suntory

Rogue Spirits Cocktails

Rogue Spirits Cocktails

Rogue Ale & Spirit’s Bayfront Vodka Party Pack features four varieties of canned cocktails: Cranberry Elderflower Vodka Soda, Grapefruit Vodka Soda, Lemonade Iced Tea Vodka Soda and Ginger Lime Vodka Mule. With an ABV of 7.5%, each variety comes in 12-ounce slim cans and are made with Rogue Spirits, 100% natural ingredients and gluten-free.

Photograph courtesy of Rogue Ale & Spirit

Dos Equis Ranch Water

Dos Equis Ranch Water

Dos Equis Ranch Water Hard Seltzer is available in lime flavor in six-packs of 12-ounce cans, at 90 calories, 4.5% ABV and zero grams of carbs. The launch is supported through localized marketing out-of-home, radio and streaming audio, digital and social media, influencer support, sampling, POS visibility in the English and Spanish language.

Photograph courtesy of Heineken USA

Bud Light Seltzer Retro Summer

Bud Light Seltzer Retro Summer

Bud Light Seltzer’s new limited-edition Bud Light Seltzer Retro Summer pack is touting a new format in Bud Light Seltzer Retro Summer Icicles. Both line extensions feature three flavors: Cherry Limeade (sweet and tart with a full cherry, fruit punch flavor and a zesty lime finish); Blue Raspberry (tart raspberry aroma paired with the classic taste of a sweet blue snow cone); and Summer Ice (lemon, cherry, and blueberry). The summer pack and icicles are made with cane sugar, natural flavors, 100 calories per serving, less than 1 gram of sugar and 5% ABV.

Photograph courtesy of Anheuser-Busch

Myx Light Rose

Myx Light Rose wine

The latest introduction from Myx Beverages, singer Nicki Minaj’s line of single-serve wines, is Myx Light Rose is made from Barbera grapes, showcasing hints of strawberry, raspberry and citrus, the company said. The drink comes in four-packs of 8-ounce cans. It contains 75 calories per serving and “delivers exactly what consumers are looking for—great-tasting, sessionable refreshing, easy-to-drink and lower-calorie wine,” the company said.

Photograph courtesy of Myx Beverages