7 Beverage Brands Embracing Style Mashups

The mashup of beverage types has reached a glistening new apex with recent pairings such as coffee with alcohol, candy with soft drinks and beer with chocolate, among other combinations.

Click through for a spotlight on new beverage offerings with a twist arriving at market recently—plus one outlier that leverages the strength of a beverage brand in the confection space.

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1. Dairy Plus

The first-ever blended option combining the nutrition of dairy milk with the versatility of plant-based alternatives, Dairy Plus Milk Blends from Live Real Farms (from Dairy Farmers of America) combine lactose-free dairy with almonds or oats. The varieties rolled out in September.

Five selections include Dairy Plus Almond Original; Dairy Plus Almond Unsweetened Vanilla; Dairy Plus Almond Sweetened Vanilla; Dairy Plus Almond Chocolate; and Dairy Plus Oat Original. The drinks, currently available exclusively in Minnesota retail outlets with national expansion planned for early 2020, comes with an SRP range of $3.99 to $4.69 per half-gallon.

Photograph courtesy of Dairy Farmers of America

2. Yuengling

Pottsville, Pa.-based brewer D.G. Yuengling & Son and candy maker The Hershey Co. have concocted a new chocolate porter beer. “As we continue to innovate and evolve, we are particularly excited for our first beer collaboration to be with an iconic, Pennsylvania-based brand that shares the same values as we do,” said Jen Yuengling, the brewery’s vice president of operations. Yuengling Hershey’s Chocolate Porter is available as a limited-time offer October through February.

Photograph courtesy of D.G. Yuengling & Son

3. La Colombe

La Colombe Hard Cold Brew Coffee is the result of a partnership between Chicago-based MillerCoors LLC and Philadelphia-based La Colombe Coffee Roasters, resulting in a ready-to-drink cold brew offer containing 4.2% ABV. La Colombe Hard Cold Brew is made from medium-roasted Colombian and Brazilian cold-brew coffee, alcohol, cane sugar and natural flavor. The new release is available in two flavors—Black and Vanilla—in single-serves and four-packs of 9-ounce cans.

Photograph courtesy of La Colombe

4. Oikos

Oikos combines protein with caffeine in its new Oikos Pro Fuel dairy drink. Made with nonfat milk and rich in nutrients such as protein, potassium and calcium, each bottle of Oikos Pro Fuel contains caffeine from coffeeberry extract and is equivalent to approximately 1 cup of coffee. It comes in four flavors: Vanilla, Mixed Berry, Peach and Strawberry Banana. “Oikos Pro Fuel is the first product in a new portfolio, which is focused on high-protein and functional nutrition,” said James Valdes, senior brand manager for Oikos. “Within the new portfolio, we will continue to push boundaries with future innovation that reinvents the yogurt and adjacent categories.” Oikos Pro Fuel is available for an SRP range of $1.98 to $2.49.

Photograph courtesy of Oikos

5. Califia Farms

Califia Farms launched its latest plant-based innovation in shelf-stable Nitro Draft Lattes With Oatmilk in a can, which join the brand’s line of nondairy Cold Brew Coffees With Almondmilk and Coconut Cream. Nitro Draft Lattes open with an audible “whoosh,” which means the specialized nitro widget has released nitrogen into the coffee and frothed the oatmilk for a rich brew payoff, according to the company. Nitro Draft Lattes are available in four flavors: Black & White, XX Espresso, Salted Caramel and Mocha.

Photograph courtesy of Califia Farms

6. Red Diamond Coffee & Tea

Red Diamond Coffee & Tea’s newest ready-to-drink beverage merges iced tea with functional beverages. Fortify Premium Cold Brew Tea “shares the same high-quality, simple ingredients that run throughout our entire beverage portfolio but offers both natural functional benefits and an infusion of vitamins,” said Emily Wood Bowron, assistant vice president of Red Diamond Coffee & Tea. Fortify provides a natural boost of energy, antioxidants and vitamins, the company said. It comes in 16-ounce bottles and 12-count cases in Lemon, Ginger and Mint Green Tea; Hibiscus and Cranberry Green Tea; and Mango and Peach Black Tea.

Photograph courtesy of Red Diamond Coffee & Tea

7. The Ferrero Group

Finally, an example that is an inverse example of the trend: The Ferrero Group has rolled out Tic Tac Coca-Cola, the result of a collaboration between two iconic brands. It allows Coca-Cola to play in the “sweet packaged food market, creating the first mint with the refreshment of Coca-Cola,” according to a Tic Tac statement. The special edition will be available in late 2019 in more than 70 countries.

Photograph courtesy of The Ferrero Group