As a primary driver of gross profits, packaged beverages carry a lot of weight in convenience stores, and there seems to be no end to the variety of innovation aimed at the cold vault.
In the hydration and workout recovery category, Powerade in January expanded its product platforms for the first time in over a decade with two new zero-sugar innovations, plus a new packaging design.
“We’re responding to the shifting demands of the sports drink category with innovations that deliver on sports drink users’ demands for zero sugar and a range of hydration solutions for broadening sweat occasions,” said Shane Grant, president of Coca-Cola North America stills business unit. “The definition of sports and athletes are constantly evolving. Hydration needs are no longer limited to traditional sports, and we are moving with this consumer trend.”
Meanwhile, in a licensing agreement, Jacksonville, Ore.-based Joffer Beverage Co. is bringing the iconic flavors of Jelly Belly jelly beans to flavored sparkling water. “We were on the back patio, drinking a couple of the more popular sparkling water brands, when I said, ‘If only someone could nail a sparkling water with really stand-out flavors,’ ” said Stephen Joffer, a co-founder of Joffer Beverage. “The light bulb came on when my dad suggested (deploying) our own Jelly Belly flavors. We are known for flavor innovation, after all.”
From there, five Jelly Belly Candy Co. family members banded together to start Joffer Beverage Co.
And there’s much more. Read ahead for more on those rollouts and a snapshot of five other drink innovations arriving to market.