7 New Beverages We're Watching in the New Year

2020 is bringing new twists on energy drinks, hard seltzers and more to convenience-store shelves. Retailers have many choices when it comes to what to stock their cold vaults in the new year.

Click through to view seven beverage releases that retailers should watch for this year.

Photograph: Shutterstock

1. Corona Hard Seltzer

corona hard seltzer

Constellation Brands, Victor, N.Y., is set to release Corona Hard Seltzer in the spring. The zero-sugar, zero-carb drink will come in tropical lime, mango, cherry and blackberry. It will have 90 calories and a 4.5% ABV.  

The drink is drumming up excitement in c-store retailers, according to a report from Bonnie Herzog, senior analyst with Wells Fargo Securities, New York.

Photograph by CSP Staff

2. Coca-Cola Energy

coke energy

The Coca-Cola Co., Atlanta, released Coca-Cola Energy in the U.S. in January. The drink has 114 milligrams of caffeine, guarana extracts and B-vitamins.

The 12-ounce sleek cans come in four varieties: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar.

Photograph courtesy of The Coca-Cola Co.

3. Truly Lemonade Seltzer

Truly Hard Seltzer

In the new year, Boston Beer Co.’s Truly Hard Seltzer will release a Lemonade Seltzer. The seltzers can be purchased in a mix pack with black cherry, original, mango and strawberry flavors, according to Truly’s website.

Each 12-ounce can has a 5% ABV, 100 calories and 1 gram of sugar, according to the website.

Photograph: Shutterstock

4. Bud Light Seltzer

Bud Light Seltzer

Bud Light Seltzer is expected to hit the market in the first quarter of 2020.

The St. Louis-based brewer’s newest hard seltzer (5% ABV) is made with sparkling water, cane sugar and natural fruit flavors. It comes in four varieties: black cherry, mango, lemon lime and strawberry.

Photograph courtesy of Bud Light

5. Pepsi Cafe

Pepsi Cafe

PepsiCo's Pepsi Cafe will be available in April in the U.S. The drink combines Pepsi cola and coffee in a 12-ounce slim can, resulting in nearly double the amount of caffeine than a regular Pepsi cola. The Purchase, N.Y. beverage manufacturers will release the drink in two flavors: Original and Vanilla.

Photograph courtesy of PepsiCo

6. Red Bull Summer Edition Watermelon

Red Bull Summer Edition Watermelon

Red Bull Summer Edition Watermelon will come in 8.4- and 12-ounce cans. This limited-time edition drink will be available at the end of April.

The launch is just the latest summertime LTO from the Santa Monica, Calif.-based beverage maker. Past flavors include Grapefruit Twist and Kiwi Twist.

Photograph courtesy of Red Bull

7. Peet’s Blended Coffee

Peet’s Blended Coffee

Emeryville, Calif.-based Peet’s Blended Ice Coffee is made with Colombian coffee and real cream. The drink was available in California as of January in four flavors: Chocolate Truffle, Caramel Dulce, Vanilla Creme and Coffee & Cream.

The ready-to-drink coffees come in 13.7-ounce glass bottles.

Photograph courtesy of Peet’s