8 Functional Beverage Innovations

pouring drink

Trends in the functional ready-to-drink beverage space are embracing immunity, natural colors and flavors, energy, digestive health and more attributes, according to data form the Natural Products Insider.

Calming ingredients such as lavender, chamomile, green tea, cacao and CBD are popular in relaxation drinks.

Click through to view eight functional, healthy beverage varieties that arrived at market over the past six months.

Photograph: Shutterstock

Nerd Focus

Nerd Focus

Nerd Focus is a the “mental acuity” drink from Beverage USA Holdings Inc., recently rebranded with a new logo that aligns with the product aim to appeal to consumers looking to enhance focus, concentration, memory and energy. With nootropics and performance-boosting nutrients, Nerd Focus is available in Green Original and Blue Zero Calorie flavors, offering an alternative to energy drinks.

Photograph courtesy of Beverage USA Holdings Inc.

Recover 180°

Recover 180°

Recover 180° premium beverages from NSF Certified Sport provide functional hydration with essential vitamins and plant-based extracts, according to the company. Each 16-ounce bottle contains 930 mg of electrolytes. With one-third the sugar and half the calories of other hydration drinks, Recover comes in Citrus, Acai Berry and Blood Orange flavors, with a 12-pack available for an SRP of $32.95.

Photograph courtesy of NSF Certified Sport

A88CBD Flavored Water

A88CBD Flavored Water

Alkaline Water’s A88CBD Flavored Water is a zero-calorie and zero-sugar water initially launched in Lemon-Lime flavor in 500-ml plastic bottles. The drink contains 10mg of high-quality, lab-tested hemp extract, according to the company.

Photograph courtesy of Alkaline Water

Karma Wellness Water

Karma Wellness Water

Karma Culture LLC debuted its latest flavor of Karma Wellness Water in Elderberry Starfruit, manufactured with a patented Karma Cap to retain freshness. Each bottle contains super-ingredients and vitamins for enhanced health benefits. Superfruits include acai, pomegranate and cranberry, plus antioxidants to promote health and immunity. The beverage also contains zinc and tea polyphenols, non-GMO, gluten-free, lactose-free and vegan. Karma Wellness Water Elderberry Starfruit is available for an SRP of $2.49.

Photograph courtesy of Karma Culture LLC

Koia

Koia

Koia launched a ready-to-drink smoothie line with the lowest sugar and net carbs on the market, the supplier says. Koia smoothies contain 80% less sugar than many fruit smoothie brands, the supplier says, and is available in four flavors—Magic Mango, Rise & Shine, Straw-nana Dream and Tropical Passion. All contain no added sugar, prebiotic fiber, real fruit, plant protein and one whole coconut regarded for aiding hydration and being a solid source of potassium and plant-based fats.

Photograph courtesy of Koia

Liquid I.V.

Liquid I.V.

Not a ready-to-drink formula, but Liquid I.V. expanded its family of powdered “multipliers” with Hydration Multiplier+ Immune Support. The non-GMO drink mix contains an immune support blend that is powered by Cellular Transport Technology, as well as a blend of vitamin C, vitamin D, zinc and wellmune. Available in tangerine and citrus flavors, Hydration Multiplier+ Immune Support comes in travel stick packs.

Photograph courtesy of Liquid I.V.

Weller

Weller sparkling beverage

Weller launched its first non-CBD product: Sparkling Immunity. The sparkling water contains freshly squeezed elderberry juice as its core ingredient, as well as essential vitamins and minerals. It has 10 calories and zero added sugars. Three varieties are available: Elderberry + Peach, Elderberry + Lemon-Lime and Elderberry + Strawberry. The drinks have an SRP of $2.99 per 12-ounce can.

Photograph courtesy of Weller

Talking Rain

Talking Rain

In October 2020, Talking Rain Beverage Co. launched Talking Rain Essentials Hydration alkaline water, intended to keep consumers balanced and hydrated. The drink is crafted with a 9.5pH level, and is packed with minerals and electrolytes, the company said. It is sold in 1-liter bottles.

Photograph courtesy of Talking Rain