Packaged beverages often are pilloried for their sugar content and flavorings, but recent trends in packaged drinks—healthy hydration, flavored and enhanced waters, and other enhanced drinks—may help turn around that perception.
“Beverages have often been given a bad rap as a source of ‘empty calories,’ but there has been lots of innovation recently in exciting additions to water,” says Hannah Polk, associate data product manager and registered dietitian at Chicago-based data firm SPINS. “Flavored sparkling water has seen an increase of 29.8% within SPINS’ Natural Enhanced Channel over the past year.”
Caleb Bryant, associate director of food and drink at Chicago-based Mintel, says that consumers “are taking a preventative approach to their overall health, now more than ever,” adding that 31% of consumers are moving toward foods and beverages with immune support claims, while 51% prefer to consume products with zero-sugar claims.
Read ahead for a showcase of eight recently launched beverages or shots with a functional component to them.