8 Innovations in Energy Drinks


After a couple of slow years, the energy-drink product category returned to nearly double-digit growth in convenience stores in 2019, as a new generation of drinks—performance energy such as Bang, Reign and Adrenaline Shoc—gained traction.

Market data from Chicago-based IRI shows energy drinks saw a 9.5% increase in dollar sales and 6.6% unit growth for the 52-week period ending Dec. 29, 2019, across the U.S. c-store channel.

The strong year was finally enough to drive Atlanta-based Coca-Cola Co. to bring its namesake drink to the U.S. market in an energy format in four styles: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar.

Click through for a glimpse of nine energy brands that have recently come to market.

Photograph by CSP Staff

1. Coca-Cola

Coke Energy

With a tagline that declares “the energy you want, the taste you love,” Coke Energy is the recipient of “full marketing muscle,” said CEO James Quincy during an earnings call in February. National TV advertising touting the four new SKUs features a spot with actor Jonah Hill and American film director, screenwriter and producer Martin Scorsese.

Photograph courtesy of Coca-Cola Co.

2. Soylent


Soylent Stacked is an energy drink that contains plant protein, healthy fats, slow-burning carbs and 36 essential nutrients. The drink also contains proprietary nootropics that enhance focus and accuracy, maker Soylent Nutrition says. Each 11-ounce bottle of Soylent Stacked has 180 calories, 3 grams of sugar and 15 grams of plant protein.

Photograph courtesy of Soylent

3. Celsius

Celsius Heat

Celsius Holdings Inc. has added Jackfruit to its lineup of flavors and launched a new look with 16-ounce packaging for Celsius Heat, a carbonated performance energy drink that represents the company’s second product line in the portfolio. Celsius Heat has 2,000 milligrams of L-citrulline and 300 milligrams of caffeine plus the Celsius proprietary blend of ingredients. Celsius Jackfruit features tropical flavor notes with a burst of sweetness and a tangy twist, according to the company.

Photograph courtesy of Celsius

4. Nutrabolt


Nutritional life science company Nutrabolt’s C4 pre-workout energy drinks has no sugar, sodium, carbs or calories. The line comes in Cotton Candy, Cherry Limeade, Midnight Cherry, Orange Slice, Purple Frost, Strawberry Watermelon Ice, Frozen Bombsicle, Twisted Limeade and Tropical Blast flavors. The carbonated beverage comes in 12- and 16-ounce cans.

Photograph courtesy of Nutrabolt

5. G Fuel

G Fuel

G Fuel Energy Formula is launching G Fuel in 16-ounce ready-to-drink cans. Available in Fazeberry, Blue Ice, Sour Cherry and Rainbow Sherbet flavors, G Fuel features a proprietary combination of whole-food caffeine from unroasted coffee beans and the amino acid L-tyrosine. The drink also contains antioxidants from 19 different fruit extracts and vitamins. It has 25 calories per serving with no sugar.

Photograph courtesy of G Fuel

6. X2

X2 Energy

X2 All-Natural Energy drinks are made using a patented formula of ingredients that support the development of adenosine triphosphate, the body’s essential source of real energy, the company says. The energy drinks contain caffeine from green tea and natural sugars. They are available in 12-ounce cans and six flavors, including a Sport version with coconut water for added hydration.

Photograph courtesy of X2

7. Rhino Rush

Rhino Rush

Following on the heels of its energy shots, Rhino Rush hsa released Rhino Rush Energy Drinks in 16-ounce cans. Available in three flavors—Blue Raspberry, Grape and Kiwi Strawberry—the drinks have no sugar or calories. The ephedra-powered blend contains 100 milligrams of caffeine per serving (200 milligrams per can).

Photograph courtesy of Rhino Rush

8. Sunshine

Sunshine Ginger Berry

Sunshine is a better-for-you energy drink that’s low in sugar with 60 calories per can, according to parent Sunshine Beverages. The line comes in Ginger Berry, Blueberry Lemonade and Clementine Twist flavors. The beverages contain vitamins, electrolytes and organic caffeine. They are naturally sweetened with stevia and pure cane sugar.

Photograph courtesy of Sunshine Beverages