The growth in the popularity of wine in cans has come with its share of opportunities and challenges, the latter marked by perception of quality, price-point decisions and seasonality. Specifically, the product is often viewed more exclusively as a summer option.
The opportunities come in the way canned wine is viewed as a forward-thinking wine package, which is not lost on demographic groups such as millennials, and even it harbors a little craft-beer-type mystique around it.
Sales of canned wine saw an acute upward trajectory beginning in 2016. Nielsen reported a 125% increase in canned-wine sales across multiple retail channels during the 52-week period ending June 18, 2016. This allowed the category to amass $14.5 million in sales, and today it has sprouted to $28 million a year, with more growth projected.
Click through to read about eight canned wine—or wine-inspired—options that have arrived at market recently.
Photograph courtesy of Shutterstock