The cold brew beverage space has evolved over the past two years. Harkening back to early 2019, the Convenience Store Products new products repository witnessed such new offerings as Madrinas Organic Cold Brew Coffee and Stok Oatmilk Latte. These days, new options encompass tea-infused cold brew, hybrid flavor fusion, hemp-derived formulations and several containing alcohol.
One good example is Bomani Cold Buzz, a California brand that fuses coffee and alcohol.
“We realized early on there was a strong consumer demand for a beverage that combined high-quality, gluten-free alcohol and naturally occurring caffeine,” says Sam Madani, co-founder and CEO. “Frustrated that we were forced to pick between high-calorie espresso martinis or shots chased with synthetic energy drinks, we saw a gap in the market for a zero sugar, zero carb, delicious, convenient alternative, so we created Bomani.”
In September 2019, the debut of La Colombe Hard Cold Brew Coffee (4.2% ABV) emanated from a partnership between La Colombe Coffee Roasters and MillerCoors LLC (now Molson Coors).
“La Colombe brings deep expertise in the category. Their focus on quality sourcing, roasting and innovation made them the perfect partner,” Sofia Colucci, vice president of innovation at Molson Coors, said. The company promotes La Colombe Hard Cold Brew Coffee with the clearly youth-targeted slogan of “Rally like a grown-up.”
Broadly, the ready-to-drink tea and coffee segment, which folds in packaged cold brew, grew just 0.3% for the year while units stumbled 4.3%, according to Chicago-based IRI data reflecting c-store channel activity for the 52 weeks ending Dec. 29, 2019.
Click through for a snapshot of eight cold brew varieties that have rolled out recently.