New entries in the nonalcohol beverage segment are looking for ways to stand out in a crowded field, one that has seen such segments as energy, protein and dairy drinks overindex with compelling, distinctive innovation profiles throughout 2019 and into this year.
Several noteworthy beverage launches have filled the pipeline lately across sports performance, teas and carbonated drink segments. Take ginger ale: Recognizing that many mainstream offerings contain almost no real ginger, Reed’s responded with Reed’s Real Ginger Ale, debuting earlier this year.
“Our brand mission is to create products that contain efficacious levels of real ginger,” said Norman Snyder, CEO of Reed’s Inc. “To that end, we’ve converted our sampling truck, The Green Machine, into a delivery truck.”
In the spring, the truck visited local hospitals, fire stations and medical centers in Los Angeles, Orange County and San Diego to provide ginger products to the heroes on the front lines of the COVID-19 pandemic. To celebrate the launch of Real Ginger Ale, the company gave away one year’s worth of ginger ale to the winning consumer.
Click through for a look at five recent nonalcohol beverage launches with unique value propositions.