Beverage Innovations Target Unique Niches

Pouring soda

New entries in the nonalcohol beverage segment are looking for ways to stand out in a crowded field, one that has seen such segments as energy, protein and dairy drinks overindex with compelling, distinctive innovation profiles throughout 2019 and into this year.

Several noteworthy beverage launches have filled the pipeline lately across sports performance, teas and carbonated drink segments. Take ginger ale: Recognizing that many mainstream offerings contain almost no real ginger, Reed’s responded with Reed’s Real Ginger Ale, debuting earlier this year.

“Our brand mission is to create products that contain efficacious levels of real ginger,” said Norman Snyder, CEO of Reed’s Inc. “To that end, we’ve converted our sampling truck, The Green Machine, into a delivery truck.”

In the spring, the truck visited local hospitals, fire stations and medical centers in Los Angeles, Orange County and San Diego to provide ginger products to the heroes on the front lines of the COVID-19 pandemic. To celebrate the launch of Real Ginger Ale, the company gave away one year’s worth of ginger ale to the winning consumer.

Click through for a look at five recent nonalcohol beverage launches with unique value propositions.

Photograph: Shutterstock

King Juice Co.

King Juice

The Calypso brand from King Juice Co. launched a new line of light lemonades in Calypso Light. The line contains zero grams of sugar and 5 calories per 16-ounce bottle. The original Calypso Lemonade recipe was created with the notion of making simple and authentic lemonade, the supplier says. The brand offers more than a dozen lemonade, limeade, and tea and lemonade combinations in the portfolio.

Photograph courtesy of King Juice Co.

Reed’s Inc.

Ginger ale

All-natural and packed with real, fresh ginger, Reed’s Real Ginger Ale is available in two crisp, clean, classic varieties: Original and Zero Sugar Original. Original is non-GMO and packed with organic pressed ginger (2,000 milligrams worth). The new soda is made with no artificial flavors, no artificial colors, no artificial preservatives or high fructose corn syrup. Zero Sugar Original is a Certified Ketogenic better-for-you option that uses the same ingredients as the Original without the cane sugar.

Photograph courtesy of Reed’s Inc.

Celsius Holdings Inc.

energy drink

Celsius Holdings Inc. added Jackfruit to its lineup of Celsius Heat energy drink flavors, and marked the occasion with a new look for its 16-ounce package. Celsius Jackfruit features tropical flavor notes with a burst of sweetness and tangy twist, according to the company. Celsius Heat is packed with 2,000 mg of L-citrulline and 300 mg of caffeine, plus the Celsius proprietary blend, which is meant to boost metabolism.

Photograph courtesy of Celsius Holdings Inc.

Talking Rain

Performance water

Talking Rain Beverage Co. introduced Talking Rain Elevate (TRE), a noncarbonated, multifunctional performance water. TRE is a hybrid performance beverage made with all-natural flavors to offer the boost needed to sustain momentum with the hydration that comes from electrolytes, all with zero sugar. TRE features three fruity flavors in Mango Fusion, Mixed Berry and Power Punch. It debuted this spring in the Phoenix, Denver, Seattle and Portland metro areas.

Photograph courtesy of Talking Rain

Bug Juice

Bug juice

Vita Bug is a functional beverage line extension from Bug Juice, a line of flavored water for children. The 10-calorie drinks are designed for children’s sensitive digestive systems and contain 13 vitamins, seven minerals and five essential electrolytes. Two flavors are available: Vita Blue and Vita Berry. Vita Bug comes packaged in 24-count cases of 10-ounce bottles, and the bottles have sport-cap tops.

Photograph courtesy of Bug Juice