Cocktail Culture: It’s in the Cans

mixed drinks

Adult drinking trends are evolving in the shadow of the coronavirus pandemic. More than 80% of consumers who drink cocktails said they have changed how and what they’re drinking after restrictions imposed by local branches of government, according to a new survey.

Bacardi’s 2020 Summer Cocktail Trends Survey collected opinions from 5,000 respondents in the United States, U.K., France and Germany.

Half of all respondents in France and Germany said they aimed to spend more time socializing and sipping drinks outside compared to 2019, followed by 43% of American respondents and 39% of those surveyed in the U.K.

Frozen cocktails continue to be a popular choice, particularly in the U.S. and France, with 42% of American and 35% of French respondents looking forward to enjoying frozen concoctions.

Bacardi also saw the “cocktail in a can” trend take off this summer. Popular already for their convenience and portability, close to 30% of respondents reported they plan to purchase ready-to-drink (RTD) cocktails or canned spirits and mixers for their socially distanced get-togethers.

Portability, cold retention and convenience were cited as key reasons for stocking up on a pre-made drink.

Click through for a glimpse of seven new releases across canned hard seltzer, cocktails and wine.

Photograph: Shutterstock

Bacardi Real Rum Cocktails

Bacardi rum cocktails

Packaged in cans, Bacardi Real Rum Cocktails are made with high-quality real ingredients and crafted with branded white Bacardi rum, according to the company. The drinks are available in three flavors: Bacardi Lime & Soda, Limon & Lemonade and Rum Punch. Containing 5.9% ABV, Rum Cocktails come in four-packs of slim 355mL cans for an SRP of $12.99. Bacardi has a range of other RTDs that launched this year, including Bombay Sapphire & Tonic and Bacardi Mojito.

Photograph courtesy of Bacardi

Sparkling Ice Spiked

Sparkling Ice Spiked

With full flavor and zero grams of sugar, Sparkling Ice Spiked Hard Seltzer from Beverage Innovation Corp. contains 4% ABV and a single gram of carbs at 80 calories per serving. The gluten-free variety is infused with blends of natural fruit flavors and packaged in 12-ounce slim cans in variety 12-packs. Four flavors include Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz and Strawberry Citrus Smash.

Photograph courtesy of Beverage Innovation Corp.

Seagram’s Escapes Spiked

Seagram’s Escapes Spiked

Seagram’s Escapes Spiked from FIFCO USA expands its profile with Spiked Blue Razberry, a malt beverage that delivers a rush of raspberry with a lingering sweet berry finish, the company said. At 8% ABV per serving and arriving to market in 23.5-ounce single-serve cans, Blue Razberry joins Jamaican Me Happy, Citrus Punch and Strawberry Blast in the lineup.

Photograph courtesy of FIFCO USA

Bartenura Moscato

Bartenura Moscato

Royal Wine released of one of its most popular Moscatos in a new format: Bartenura Moscato, now available in 250mL blue cans. Packaged in four-packs of 8.5-ounce (or about 1.7 glasses of wine) cans. Sweet, slightly effervescent with a 5% ABV, Bartenura cans are available for an SRP of $15 per four-pack.

Photograph courtesy of Royal Wine

Reed’s Zero Sugar Classic Mule

Reed’s Zero Sugar Classic Mule

Ginger-beer maker Reed’s launched its first-ever alcohol beverage in Reed’s Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing, an award-winning Oregon craft brewer. A keto-friendly take on the trendy cocktail, Reed’s Zero Sugar Classic Mule is 7% ABV, contains fresh ginger root and is made using a handcrafted brewing and fermentation process, according to the company. Containing zero artificial colors, GMOs or caffeine, the can drink is available for an SRP of $10.99 per four-pack.

Photograph courtesy of Reed’s

Soma Hard Seltzer

Soma Hard Seltzer

21st Amendment Brewery pays homage to its Northern California roots with its new Soma Hard Seltzer, which contains 100 calories, 2 grams of carbs and zero sugar. The craft hard seltzer is available in Guava & Passion Fruit, Mango and Black Cherry flavors.

Photograph courtesy of 21st Amendment Brewery

Absolut Vodka Sodas

Absolut Vodka Sodas

Ready-to-drink Absolut Vodka Sodas and Absolut Cocktails are made with original Absolut Vodka and natural flavors. Absolut Vodka Sodas are available in Lime & Cucumber, Grapefruit & Rosemary and Raspberry & Lemongrass flavors. Each drink has 97 calories per serving, no added sugar or carbs and an ABV of 5%. Absolut Cocktails come in Mango Mule, Berry Vodkarita and Grapefruit Paloma flavors, with an ABV range of 7% to 10%. Both Absolut Vodka Sodas and Absolut Cocktails are available for an SRP of $12.99.

Photograph courtesy of Absolut