peets coldcraft
Cold-brew coffee
New offerings include Baridi Black, Almond Milk, Coffee Au Lait and Dark Chocolate.

Coldcraft is a new business unit focused on expanding Peet’s Coffee’s presence in the ready-to-drink cold-brew-coffee segment. It will offer four varieties—Baridi Black Cold Brew, Almond Milk Cold Brew, Coffee Au Lait Cold Brew and Dark Chocolate Cold Brew—in 10.5-ounce bottles for an SRP of $3.99. The business unit also features cold-brew coffee kegs for foodservice operations. Also, as part of the launch, the company is introducing a nitro cold-brew in a keg format.

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