Dos Equis package refresh

Dos Equis
Adult beverages
Package refresh incorporates Mexican heritage while focusing on the brand’s iconic colors.

Dos Equis is refreshing its packaging to maintain relevance with today’s consumer, maker  supplier says. Incorporating its Mexican heritage with a progressive fusion of cultures, the Dos Equis packaging focuses on the brand’s iconic colors and XX symbol as well as the brand’s premium positioning. The Dos Equis Lager bottle refresh is being followed by Lager cans in October and Ambar Especial bottles in November.

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