Heineken CoolerPack

heineken coolerpacks
Package allows consumers to chill their beer by removing the top and adding ice.

On May 1, Heineken will reintroduce its CoolerPack, an 18-pack cardboard packaging innovation that allows consumers to chill their Heineken drinks by removing the top of the case and adding ice. To maximize shopper conversion and basket rings, Heineken will offer POS materials, including tuck cards, standees and display toppers.

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