New Beverages Touting Lower Calories

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Americans are lightening up—that is, gravitating to lower-calorie drinks across multiple categories.

When it comes to the beer category, 53 million U.S. consumers drink domestic light beers, according to IRI data, with such brands as Michelob Ultra (95 calories) spearheading the growth by touting the beer as a viable refreshment after a workout. The brand’s marketing plan has resonated well with consumers as Michelob Ultra registered case-sales growth in convenience stores of 18.7% during the first half of 2017, according to IRI, and is doing so in a beer merchandising environment in which low-calorie beers have been on the decline for years.

In addition to beer, consumers are finding value in several other low-calorie beverage categories, including sparkling water, tea, cactus water and energy drinks.

Click through to get the skinny on eight low- to no-calorie beverages arriving at retail of late.

Henry’s Hard

MillerCoors’ Henry’s Hard Sparkling Water is available in new 12-ounce slim cans. With only 88 calories and no sugar per 12 ounces, Henry’s Hard Sparkling Water has the lowest calories and sugar among the largest players in the category, according to the company.

Truly Spiked & Sparkling

truly spike and sparkling wild berry

Boston Beer Co.’s Truly Spiked & Sparkling Wild Berry is a clean, spiked sparkling water with 100 calories, 1 gram of sugar and 5% ABV. The gluten-free beverage is crisp and refreshing with a hint of natural juiciness and sweetness from California strawberries, raspberries and marionberries, the company said.


zevia organic tea

Zevia, known for its zero-calorie sodas, will roll out Zevia Organic Tea in late summer 2018. The new line includes eight ready-to-drink teas that are naturally sweetened with stevia. The varieties, with zero calories and zero sugar, will come in 12-ounce sleek cans for an SRP of $1.99 per can.



Heralded as the only organic energy drink available that’s made from the guayusa leaf, Runa LLC is placing its core brand focus on clean energy with the debut of five new flavors in its Organic Energy Drinks lineup. At 70 calories, the new flavors are Mango, Pomegranate, Pineapple, Unsweetened Mint Strawberry and Unsweetened Watermelon.


amstel xlight

Heineken USA’s Amstel Xlight beer has 90 calories, 2 grams of carbs, 4 IBUs and 4.2% ABV. It is the official beer of the 2018 Spartan Race, the world’s largest obstacle race and endurance brand. Amstel Xlight allows the Spartan community to enjoy a great-tasting beer while maintaining their carb, nutrition and fitness goals, the company said.

Green Go

green go organic cactus water

Green-Go Organic Cactus Water is derived from the nutrient-rich paddle of the nopal, or prickly pear, cactus, which is found in the southwestern regions of the United States and Mexico. The water has zero calories and is Non-GMO Project Verified and kosher. Ideal for consumption before or during a workout, Green-Go cactus water has a 15-month shelf life and is packaged in a 16.9-ounce Tetra Pak. It is being launched in Hint of Lemon. 


perrier peach

Nestle Waters North America’s Perrier added a new peach-flavored SKU to its line of flavored carbonated mineral waters. The company unveiled the flavor as formulated sugar-free with zero calories and sweeteners. 

Michelob Ultra

michelob ultra pure gold

Following up on flagship Michelob Ultra’s success, Anheuser-Busch launched an organic Michelob Ultra line extension in Michelob Ultra Pure Gold during the second quarter of 2018. It has 85 calories, is triple filtered, brewed free of artificial colors and flavors, and made with organic grains from the country’s finest fields, the company said.