Innovation in the wine segment category has run the gamut of late, from new packaging options and flavors to low calorie, low alcohol and overall value. With many convenience-store retailers unable to dedicate a lot of space, juggling to right-size brands from a category-management standpoint is a constant challenge.
Terrell Smith, senior product director of private brands at Irving, Texas-based 7-Eleven Inc., tells CStoreProductsOnline.com, “Wine drinkers are seeking portability while not wanting to sacrifice taste and quality for convenience.”
Enter 7-Eleven’s Plot + Point (pictured), a new private-label wine launched in August packaged in a Tetra Pak container with a screw cap, making it easy to pack and sip.
“We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures,” Smith says.
Plot + Point, available in chardonnay and pinot grigio,is the latest addition to 7-Eleven’s wine portfolio, which includes the Trojan Horse private-label wines, among others.
Similarly at E. & J. Gallo Winery, innovation in the convenience channel has been influenced by a “real shift toward unique packaging, especially in the Tetra style as well as smaller sizes, such as 187 milliliters and 250 milliliters,” says Herb Smith, vice president, customer development for the Modesto, Calif.-based winery.
E. & J. Gallo offers several of its brands in Tetra packages, including Barefoot, Apothic, Liberty Creek and La Marca. “We have seen areas of growth in the plus-30% to plus-48% range,” says Smith.
Click through for a look at six wine releases from recent months.
Photograph courtesy of 7-Eleven Inc.