A recent poll shows today’s teenagers rate food as their largest expense, surpassing clothes and fashion, which led the list in the 1980s and 1990s. And the focus of much of that spending is on packaged snack foods.
In this fall’s Taking Stock With Teens survey by Piper Jaffray, 23% of those polled said their money is more regularly spent on eating out or eating on the go, the highest of expenses listed. The teens voted Lay’s potato chips, Campbell Soup’s Goldfish crackers, Kellogg’s Cheez-Its and PepsiCo’s one-two punch of Doritos and Cheetos as their top five salty-snack favorites.
The emphasis on foods represents a positive development for a salty-snack category that saw dollar sales rise 7.4% in the c-store channel for the 52-week period ending Oct. 6, 2019, compared with the previous year, according to the most recent numbers from Chicago-based IRI. Salty-snack unit sales, however, declined slightly by 0.3%.
- The potato chip segment of the overall category grew convenience sales 5.3% to $1.82 billion, while units lost 2.8%, IRI reported.
- In the cheese-snack segment, volume and units both trended north, 13.3% and 4.1%, respectively, according to IRI.
- The pretzel segment of the salty-snack category exhibited 4.6% c-store growth while units fell 2.5%, IRI said.
- And in the tortilla/tostada chip segment, growth was the order of the day: 11.8% in dollars and 3.7% for units in the 52-week period, according to IRI.
Read on for 10 salty-snack offerings helping to lead the category toward continued growth.