When is a snack not a snack? To Gen Z consumers, it doesn’t measure up if it’s not something they can take with them, because Gen Z consumers value portability highest when selecting a snack, according to new research from The NPD Group.
Gen Z expects a “complete package of functionality, added nutrients and health benefits,” according to Port Washington, N.Y.-based NPD Group.
The oldest Gen Z consumers will be 22 years old in 2019, and they already represent 10% of total traffic on the foodservice side, according to NPD. Gen Z made 14.6 billion restaurant visits in 2018, and their habits are beginning to make their mark on dining out and eating trends.
“Gen Z's can FaceTime their friends, text their moms and order a pizza all at the same time,” said David Portalatin, food industry adviser for The NPD Group. “Although we’re just getting a peek at what Gen Z's will bring to our culture, economy and society, this generation will be a seismic force as they emerge into adulthood under more prosperous economic circumstances, yet with their own differentiating set of values.”
In addition to the demand for portability within foodservice, this group also seeks the same benefits with packaged snacks, and some viable options come in the form of snack packs. Read on for a snapshot of 11 snack pack or bowl varieties arriving at market lately.