4 Product Advancements from Kellogg Co.

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Strong 2017 sales have positioned the Kellogg Co. to move forward with a number of new products and product iterations this year.

Led by its year-round investments in snacking and health/wellness options, Kellogg closed its fourth-quarter 2017 with a net sales increase of nearly 4% year over year.

Its “North America Other” segment, comprised of U.S. frozen foods, Kashi Co. and Canadian businesses, as well as the recently acquired Chicago-based RXBar, increased net sales 9.6% on both a reported and currency-neutral comparable basis.

Kellogg’s U.S. Morning Foods segment’s net sales declined 4.9% on both a reported and currency-neutral comparable basis, as cereal-category consumption remained soft, particularly in the health and wellness cereal segment, said Steve Cahillane, who took over as Kellogg’s CEO last fall.

What follows are several Kellogg brands to keep an eye on in 2018. C-stores can collaborate with Kellogg Specialty Channels, which has the capability to furnish operators with c-store tools and merchandising solutions.

celebrity crunch slide

Kellogg's has been known to orchestrate marketing campaigns around large events, such as the 2016 Summer Olympics “Win Gold Promotion.” Now comes its 2018 College Hoops promotion, which gives fans an opportunity to attend the Celebrity Crunch Classic game. The promotion integrates several Kellogg’s snacking favorites, including Rice Krispies Treats, Famous Amos, Pop-Tarts, Pringles and Cheez-It.

special k nourish bites

Kellogg’s has expanded its lineup of portable snack options with Special K Nourish Bites and Special K Protein Bites. Special K Protein Bites are available in a Caramel Nut flavor, have up to 9 grams of protein per serving and are packaged in a stand-up resealable bag.

cheeze its snack mix

Made with real cheese crackers, salty pretzels, crunchy snacks and M&M’S chocolate candies, Cheez-It Sweet & Salty Snack Mix bridges the gap between traditional meals. The variety joins such offerings in the lineup as Cheez-It Original, Pepper Jack and White Cheddar flavors.

kashi go

Kashi GoLean bars are made with ingredients to satisfy those seeking plant-based foods to fuel their day. Packaged in clear wrappers, Kashi GoLean bars have 4 grams of fiber and 8 grams of protein, are gluten-free and non-GMO Project verified.