Consumer buying trends are bringing growth to the salty-snacks, frozen, pizza, popcorn and confection categories, according to TABS Analytics’ sixth annual Food and Beverage Consumables Study.
Conducted in August 2018, the TABS study was designed to uncover how consumer buying patterns in 15 consumable-products categories are shaped by promotional campaigns. Drilling deeper, it spotlighted how total buyers (paced by low unemployment combined with higher incomes) and power buyers (those who stock up for weeks/months at a time) are catalysts for growth.
The 15 consumable categories analyzed included candy, carbonated beverages, cereal, cookies, crackers, frozen pizza, ice cream, juice (refrigerated), juice (shelf), frozen novelties, popcorn, sports drinks, water, yogurt and salty snacks. The study found purchasing frequency growth in all but one of the categories: carbonated beverages.
“Growth in virtually every category of food and beverages examined in this year’s study can be attributed to two underlying trends: more buyers purchasing those products and heavy buyers increasing the amount of those products that they purchase,” said Kurt Jetta, president and founder of TABS Analytics, based in Shelton, Conn. “Online retailers still have a lot of ground to make up to see the same kind of penetration we’ve seen in other markets, such as vitamins and products for children.”
Click through for a sampling of four product categories (and one specific category segment) cited in the TABS Analytics report.