A new snacking poll commissioned by Plano, Texas-based Frito-Lay North America reveals geographic trends that might be instructive to retailers as they set their in-store merchandising strategies.
Published March 4 to commemorate National Snack Day in the United States, the Frito-Lay survey polled 2,200 respondents and divided them into different flavor and consumption profiles: Daredevil Foodie, The Traditionalist, Sweet Tooth and Last-Minute Friend.
“National Snack Day is a perfect occasion for Frito-Lay to engage with consumers and see how they would define their persona when it came to the types of snacks they bring to a party,” said Steven Williams, senior vice president of sales and chief commercial officer of Frito-Lay North America. “From the Daredevil Foodie snackers looking for a little spice or an unexpected flavor to The Traditionalist who goes for the classic and timeless options, National Snack Day is a celebration of all types of snackers.”
Read on for a closer look at the four U.S. snacking profiles.
Image courtesy of Frito-Lay North America