5 New Salty Snacks Meeting Consumer Trends


U.S. demand for and shipments of salty snacks are trending upwards. Demand at the manufacturer level is predicted to reach more than $28 billion in 2022, an increase of more than $4 billion from 2017, according to a recent report from global market research firm Freedonia Group.

This surge will result from population growth and increasing disposable income levels, the report said. And consumers—especially older generations—are increasingly eating salty snacks. Eleven percent of consumers ages 35 and older said they’re consuming more salty snacks than they were two years ago, according to Technomic’s recent 2018 Snacking Occasion Consumer Trend Report, powered by Ignite. This marks the highest percentage for the age group for all flavor segments, which includes spicy, savory and sweet flavors.

Click through to view five new salty snacks meeting these trends.

1. Cape Cod Chips

cape cod chips

Cape Cod Potato Chips has launched a new addition to its portfolio: Cape Cod Waves Potato Chips. The new snacks come in three flavors: Sea Salt, Reduced Fat Sea Salt and White Cheddar & Sour Cream. Now available at retailers nationwide, Cape Cod Waves Potato Chips have a suggested retail price of $3.79.

The chips’ ingredients include potatoes, vegetable oil and sea salt, plus white cheddar cheese and sour cream for the White Cheddar & Sour Cream option. The Reduced Fat Sea Salt chips contain 40% less fat than its counterparts.

2. Bohana Popped Water Lily Seeds

bohana popped water lily seeds

“Free-spirited snacking” company Bohana has released its Popped Water Lily Seeds through a partnership with farmers in Bihar, India. The air-popped snacks come in packs of six 2-ounce bags for $24.99 in three flavors: Wild White Cheddar, Himalayan Pink Sea Salt and Soulful Spice.

The Popped Water Lily Seeds are free of allergens, gluten and corn, are vegan, paleo, kosher and non-GMO certified. The air-popped seeds offer a variety of benefits, including amino acids, reduced inflammation, high antioxidants, increased vitality and alkaline properties that balance the body’s pH levels, the company said. Each serving contains 3 grams of protein.

3. Concord Fresh Success

fresh success veggie chips

Concord Foods is rolling out its new freeze-dried vegetable snack line sold under the Concord Fresh Success brand. Available in May, the dried-veggie snack flavors include Corn & Roasted Red Pepper with Sea Salt, Sliced Beets with Balsamic Vinegar and Sugar Snap Peas with Sea Salt and Pepper.

The Fresh Success snacks contain real vegetables and no artificial ingredients, added sugar or preservatives. To become snacks, the veggies run through a freeze-drying method that helps maintain nutritional value and flavors.

4. Bare Snacks Baked Veggie Chips

bare veggie chips

Bare Snacks is also riding the veggie snack train with its new line of chips in Beet, Carrot and Sweet Potato forms, in three flavors: Sea Salt and Salt & Vinegar for Beet, Sea Salt and Ranch for Carrot and Sea Salt and Barbecue for Sweet Potato. The chips are made with real vegetables that are sliced and baked, and the snacks contain no oil, preservatives or artificial ingredients. All varieties have fiber, are Non-GMO Project verified and gluten-free.

5. Good Bean Baked Sweet Sriracha Chickpeas

sweet sriracha chickpeas

The Good Bean Co. has introduced a new flavor of its Chickpea snacks: Sweet Sriracha. One serving contains the amount of protein in almonds, as much fiber as 2 cups of broccoli and the folate of 3 cups of spinach, the company said.

Good Bean’s chickpeas are sourced from local family farms in the United States. They are 100% domestically sourced, grown in nondrought regions, kosher, vegan and Non-GMO Project verified.