5 Snack Products That Launched This Week


New food and beverage products are released every day, and monitoring them can become an overwhelming task. Today, Convenience Store Products launches a weekly digital feature that highlights an assortment of new food and beverage products so retailers can keep tabs on what’s coming to their stores.

Here are five new products unveiled this week.

Taco Bell Chips

taco bell chips

Taco Bell has launched its own private-label tortilla chips, set to emerge in convenience stores and grocery stores nationwide in May.

The quick-service restaurant is entering the packaged-snacks category with a line of chips fashioned after its sauces and flavors. The chips will come in three flavors, two of them based off the chain’s Mild and Fire sauces, and the third will be a Classic option.

The chip bags will feature the chain’s sauce packet designs, as well as its “saucy wisdoms”—the whimsical phrases seen on Taco Bell’s sauce casings. The Classic tortilla flavor is salted, while the Mild chips are seasoned with chili peppers and cumin, like in the brand’s Mild sauce. And the Fire tortilla chips, the hottest flavor, imitate Taco Bell’s Fire Sauce with specks of jalapeno, paprika and chili peppers.

The Fire and Mild options will be sold in 1-ounce, 3.5-ounce, 11-ounce and 30-ounce bags, while the Classic chips will be solid in 1-ounce, 3.5-ounce, 13-ounce and 30-ounce bags. Pricing for the new tortilla chips will vary depending on each c-store and grocery store, the company said.

Cafe Valley Bakery Chocolate Cheesecake Brownie Bites

cafe valley brownie bites

Cafe Valley will debut coffee cake bites through a partnership with the Hershey Co. The Cafe Valley Bakery Chocolate Cheesecake Brownie Bites are half brownie, half cheesecake and made with real Hershey's chocolate. They're expected to arrive in convenience stores, grocery stores and other retailers in April. Each 11.6-ounce package will contain 12 brownie bites and have a suggested retail price of $3.99.

Cafe Valley’s current roster of brownie bites features flavors in lemon curd, cinnamon, raspberry, pumpkin and red velvet.

Rold Gold Flamin’ Hot Thin Crisps

rold gold chips

Rold Gold has debuted its Flamin' Hot Thin Crisps through a recent multiyear partnership with the National Hockey League.

The spicy snack extends Rold Gold's Thin Crisps repertoire, which also includes Buffalo Wing, Garlic Parmesan and Honey Dijon flavors. One serving of the crispy snack contains 120 calories, 2 grams of fat and 2 grams of protein. Rold Gold Flamin' Hot Thin Crisps are available at convenience stores and other retailers nationwide in 8.75-ounce bags for an SRP of $3.29.

Tyrrells Potato Crisps

tyrells chips

England-based Tyrrells Potato Crisps have emerged in the United States and are now available at select retailers for an SRP of $3.30 per 5.3-ounce bag.

The thick cut, hand-cooked potato chips come in four flavors: Lightly Sea Salted, Sea Salt & Cider Vinegar, Mature Cheddar & Chive and Sweet Chilli & Red Pepper. The chips are “farm spun” to remove excess oil, Non-GMO Project verified, gluten-free and contain no artificial ingredients.

Granola Butter

kween granola butter

Food and wellness company Kween Foods LLC has launched its first product. Granola Butter arrives in two varieties: Original and Original With Collagen Peptides. The products' ingredients include organic gluten-free oats, golden flax seeds, olive oil, organic coconut oil, grass-fed collagen and organic maple syrup.

Coined “a healthy twist on granola” by the company, the Granola Butter has 4 grams of protein and 3 grams of sugar per serving, as well as15% daily value of fiber and omega-3 acids. A single jar is available for $12.95, while a three-pack has an SRP of $32.95.