As a growing number of consumers reach for savory, low-sugar snacking options, meat snack and jerky makers are responding in kind with innovation that pushes the boundaries further.
Kent, Wash.-based Oberto Snacks Inc. is poised to satisfy growing consumer demand for low-sugar, fresh snacks with new jerky and smoked sausage products. “We’ve seen these trends play out across categories and have invested in our processes to address this growing consumer need,” said Stephen Oberto, vice president of marketing for the company.
These new arrivals are making in impact on the category. In the all other dried meat snacks segment as defined by Chicago-based data firm IRI, Oberto’s Cattleman’s Cut grew sales 158.7% during the 52-week period ending Nov. 3, 2019. Trappers Choice from Old Trapper Smoked Products, Forest Grove, Ore., outpaced that performance with a 462% increase, according to IRI.
The meat snack market for the 52-week period grew 5.1%, with c-store channel dollar sales reaching $1.7 billion, according to IRI.
All other dried meat snacks—the top segment—increased dollar sales 6.9% to $965.2 million and units 2.9%. The top five manufacturers included Link Snacks Inc., Conagra Brands, Frito-Lay, Thanasi Foods and Tillamook Country Smoker, with Thanasi having the top dollar growth at 24.6%.
Meanwhile, the jerky segment grew 2.8% for the period, led by Jack Link’s, Old Trapper and private-label offerings. Among the top 20 products, Conagra Brands’ Slim Jim Jerky enjoyed a 134.5% dollar sales increase for the 52-week period.
Click through for a spotlight of eight new meat snack products that landed in stores during the second half of 2019.