The granola bar has come a long way since its introduction as a quick breakfast of rolled oats and nuts more than 100 years ago. Today’s bar offerings have high-protein, antibiotic-free and superfood attributes to appeal to everyone.
Sales of snack bars worldwide are anticipated to reach $31.6 billion by 2025, for a compound annual growth rate (CAGR) of 6.64%, according to San Francisco-based Grand View Research. Consumers' changing lifestyles and food patterns are expected to drive demand in the market, the research company said.
Breaking down category, the energy-bar segment is projected to have a 5% CAGR through 2023, according to market researcher Technavio, London.
The worldwide sports nutrition industry is expected to have significant growth during the forecast period, driven by consumption of supplements that include energy bars, shakes and other drinks—all seen as crucial components of an enriched and fortified diet, said the research company. North America led all markets in energy-bar sales during 2018, with rising demand for sports nutrition being driven by more interest in fitness, well-being and health, Technavio reported.
Read on for a showcase of nine bars that have arrived at market throughout 2019.