9 New Takes on the Granola Bar

The granola bar has come a long way since its introduction as a quick breakfast of rolled oats and nuts more than 100 years ago. Today’s bar offerings have high-protein, antibiotic-free and superfood attributes to appeal to everyone.

Sales of snack bars worldwide are anticipated to reach $31.6 billion by 2025, for a compound annual growth rate (CAGR) of 6.64%, according to San Francisco-based Grand View Research. Consumers' changing lifestyles and food patterns are expected to drive demand in the market, the research company said.

Breaking down category, the energy-bar segment is projected to have a 5% CAGR through 2023, according to market researcher Technavio, London.

The worldwide sports nutrition industry is expected to have significant growth during the forecast period, driven by consumption of supplements that include energy bars, shakes and other drinks—all seen as crucial components of an enriched and fortified diet, said the research company. North America led all markets in energy-bar sales during 2018, with rising demand for sports nutrition being driven by more interest in fitness, well-being and health, Technavio reported.

Read on for a showcase of nine bars that have arrived at market throughout 2019.

Photograph: Shutterstock

1. Nature’s Bakery

Nature’s Bakery, known for its Fig Bar and other soft-baked snacks, recently found that 61% of consumers believe whole grains make for a healthy snack. This motivated the company’s June launch of its Oatmeal Crumble Bar, which combines breakfast-inspired ingredients in a convenient on-the-go snack. The oat bar is filled with real fruit jam and topped with a crunchy oat crumble. It contains 3 grams of hunger-fighting fiber, according to the company.

2. Naked Bar

Naked Bar is a line of premium, gluten-free protein bars made with all-natural ingredients such as grass-fed whey from small, family-owned dairy farms. The bars come in two flavors: Peanut Butter (6 grams of fiber) and Chocolate Almond (7 grams of fiber). Both varieties have 15 grams of protein and are GMO- and soy-free.

Photograph courtesy of Naked Bar

3. Caveman Foods

Collagen Bars and Grain Free Granola Bars joined Caveman Foods' lineup in March. Made with nuts, egg-white protein and grass-fed beef collagen, Caveman Collagen Bars contain 11 grams of protein, 5 grams of grass-fed beef collagen and 5 to 6 grams of fiber per bar. The bars come in Chocolate Chip and Chocolate Walnut flavors. The Grain Free Granola Bars contain 5 grams of protein and healthy fats and are low in carbs. They come in Coconut Cashew, Cinnamon Raisin and Blueberry Almond flavors.

Photograph courtesy of Caveman Foods

4. Kind

Kind entered the nut-butter bar space in March with the release of Kind Nut Butter Filled Snack Bars. The bars are made with recognizable ingredients, with 100% whole grains on the outside, a creamy nut-butter center and crushed nuts and a chocolate drizzle on top, the company said. They contain no artificial flavors, colors or preservatives. Flavors include Chocolate Peanut Butter and Honey Almond Butter.

Photograph courtesy of Kind

5. General Mills

Morning-inspired Epic Rise & Grind snack bars from General Mills Inc. are made with organic egg yolks and humanely raised pork or chicken raised without antibiotics. The 1.5-ounce bar, which launched in March, comes in two varieties: Uncured Bacon + Pork + Egg Yolks, which contains 9 grams of protein; and Chicken + Egg Yolks + Apple, which contains 13 grams of protein. The bars are gluten-free and paleo-friendly.

Photograph courtesy of General Mills

6. MinusCal

MinusCal is a protein bar crafted with choleve, an all-natural ingredient that blocks absorption of some calories from fat, the company says. The bars, which debuted in February, contain more than 9 grams of protein, 11 grams of fiber and 4 to 6 grams of sugar. They come in three flavors: Peanut Butter, Chocolate and Apple Cinnamon.

Photograph courtesy of MinusCal

7. Boss Food

Boss Food Co. has reformulated three of its superfood bars to feature more vegan protein and prebiotic fiber, as well as no added sugar. The bars—Move Fit Energy, Think Brainpower and Smile Upbeat Focus—contain 7 to 10 grams of protein, 3 to 7 grams of sugar (all naturally occurring from fruit) and medium chain triglyceride oil, the company says.

Photograph courtesy of Boss Food

8. SlimFast

SlimFast Keto meal replacement shakes, bars and snacks consist of ketogenic nutrition built around high-fat, low-carbs and moderate protein. The line includes two meal replacement Shake Mixes (Fudge Brownie Batter and Vanilla Cake Batter), Meal Replacement Bars (Whipped Peanut Butter and Whipped Triple Chocolate) and Peanut Butter Cup Fat Bomb snacks. Each offer is made with a balanced amount of high-fat, low-carb, keto-compatible ingredients, including grass-fed butter, coconut oil, MCTs and protein from whey and collagen, the company said.

Photograph courtesy of SlimFast

9. Bob’s Red Mill Natural Foods

Leveraging its expertise in whole-grain food manufacturing, Bob’s Red Mill Natural Foods this spring launched Bob’s Better Bars, combining signature whole rolled oats with peanut butter and ingredients such as honey, chocolate, strawberry and banana. The bars are gluten-free, Non-GMO Project verified and free of soy, dairy and eggs. They contain up to 7 grams of protein. The bars come in five flavors: Peanut Butter Chocolate & Oats; Peanut Butter Jelly & Oats; Peanut Butter Banana & Oats; Peanut Butter Apple Spice & Oats; and Peanut Butter Coconut & Oats. A 1.7-ounce bar is available for an SRP of $1.99.

Photograph courtesy of Bob’s Red Mill Natural Foods