Sales trends among the top 20 fruit segments suggest a mixed bag of performance and changes in consumer preferences. Among the top 20, half exhibited growth while the other half slipped, according to Nielsen’s Total Consumer Report, a study spotlighting the fruit category.
For example, while apples are the traditional preferred fruit of fall, the category as a whole has struggled across all retail outlets, contracting by 5% in dollar sales and 8% in units over the 52-week period ending July 7, 2018, according to the Nielsen report, which focused on commoditized offerings.
These trends often are echoed in consumer packaged goods sales, making them a harbinger for fruit-flavored snacks, candy and beverages down the road.
Over the 52 weeks covered by the Nielsen report, winners include limes, mandarins, blueberries, avocados, lemons, peaches, cherries and oranges. Losers were apples, grapes, bananas, strawberries, raspberries and mixed fruit.
Click through for a sampling of several insights around nine of the top fruits, both commoditized versions and value-added options.